Webinar: Stand Out From the Crowd... Marketing Methods That Will Attract

In this three-part, half-day session, you will hear from three experts who will answer these questions and more. 
Part One: 8 - 9:10 a.m.
Marketing and Communication Tools for You and Your Firm
Terri O'Halloran will share the importance of effectively communicating with existing and potential clients. You will learn how to create value with each communication…each marketing moment…as well techniques you can use knowing that clients "buy" you and your organization long before they buy your firm's services. Terri will also cover the value and effectiveness of having an "introductory value statement," the need for a "call to action" in your advertising, marketing and/or sponsorship events. She'll demonstrate how to increase your ability to quickly engage, relate and inspire others. You will learn the way to create compelling questions to identify what's important to your prospects/clients and your ability to link identified needs to the value you provide. Being able to maximize every marketing moment is key to differentiating you or your firm and creating a competitive advantage for the future.
 
Part Two: 9:25 - 10:35 a.m.
Social Media: Everything You Absolutely Need To Know
Abbie S. Fink will help you gain a better understanding of the social media tools available to you, why it is important to develop a strategy and how to use these tools to effectively grow your firm's presence in the social media space. You will hear real-life examples and case studies that demonstrate how firms have successfully used social media to grow their business, gain new clients, retain and engage existing clients and more. Abbie will give you the tools you can use today to make an impact and grow your practice.

Part Three: 10:50 a.m. - Noon
SEO and Google Analytics 101: Why It's Important
A leader in the field of search engine optimization (SEO) and Google Analytics, Ryan Grimes will take the mystique out of these terms and teach you the basics that absolutely anyone can do to increase your presence on Google, Bing and Yahoo, how what words you use on your web page really matter, how to leverage Google Analytics to your advantage, and more. You will learn how you can easily leverage these techniques and tools to help grow business, gain clients and more.