How Good Companies Become Great: Secrets to Success

Some companies are "born" great, others change and become great along the way. This seminar will discuss how both new companies and established companies become great. The seminar begins with key lessons about business start-ups from Paul Hawken, author of Growing a Business, and Guy Kawasaki, author of Art of the Start and Enchantment. This seminar briefly reviews the management classic In Search of Excellence and then focuses on Jim Collins' research presented in Built to Last, Good to Great, How the Mighty Fall and Great by Choice. This seminar is for management teams who want to make the transition from being merely good to truly great.