Webcast: The Open Balance Sheet: Creating a Stronger Balance Sheet in

Traditionally, corporate revenue has been primarily generated from assets sitting on the balance sheet. However, today, more and more companies are finding that their revenue is generated not from tangible assets but from the dynamic capabilities of the firm and the intellectual property it holds. Overtime technological innovations have generated knowledge assets that may or may not appear on the balance sheet. The new business landscape and movement toward a global economy has presented many challenges to measurement of returns on investments, valuation, record keeping, and reporting for these sources of revenue.

This course examines business model innovation and how the concept changes the way we view and structure balance sheets that create a sustainable value for the firm. Managing innovation pertains equally to both high tech and the traditional "low tech" businesses, such as consumer packaged goods, and all business are finding that innovation translates directly into growth and better profits. We will examine the new era of business models in revenue generation and evaluate the advantages of the "Open Balance Sheet" concept.